Users Count In "Mio" For #Jio

I am bowled over by the biz acumen of that smartest of marwaris

Had been to Reliance Digital on Cunnigham Road for my staff to buy him a Jio sim

I realised how could just an announcement of cheap rates could draw people to the store without realising what trap this foxy marwari has laid for them

The trap

My staff was all hullabaloo about Jio .... Jio is this, jio is that  .... Jio is cheap .... Jio is sophisticated service

I muttered let us see you will be in for a surprise

What was the surprise?

I asked for the sim with cheapest service

But realised that his smartphone is only 3G enabled, neither VoLTE nor LTE

So, is there an alternative?  He asks

The agent says: Sir, hai na. But you have to buy WiFi hotshot,  that is JioFi chip costing Rs 2,000

Pause

My staff looks at me with a vacant gaze ... wryly nods and wants to buy JioFi  ...

But changes his mind and falls into the great marwari's trap and buys VoLTE enabled Reliance handset by spending extra Rs 500 plus Rs 499 28-day circle pack

A man who went out to buy jio by spending a few hundred rupees ended up spending thousands

Pause

Then, out of curiosity I clicked on my settings and found out my mobile network mentioning LTE enabled

Till then I was least bothered to know about it. Thanks to the cunning marwari. His service enlightened me

But the enlightenment didn't lighten my disappointment.  For once I thought of going for Reliance handset with an inherent VoLTE feature

I was about to fall prey to the marwari bait

But downloaded jio join app, hardly knowing in future that could cost a few bucks after December

Pause

My understanding of this marwari's biz is -

Same like the nikammi sarkar which taxes heavily the middle class  - low or high income, and the workers

This marwari knows very well the largest chunk of smartphone users only have 2g or 3G, and therefore he has smartly dangled the cheap price and free call announcements to entice these low-end phone users to buy the add-on packs

Result? They end up falling into the trap to buy add-ons, spending more than expected

This could be a strategy to recover the losses due to free voice call service ...

Pause

My Observation

The price announcement benefits the high-end smartphone users,  not the low or middle-end smartphone users  ....

Hope you got my point .....